Government makes concerted effort for image of Sweden

Source: Government of Sweden

The Government will task the Swedish Institute with establishing and coordinating a Team Sweden group to create positive interest and confidence in Sweden abroad. This initiative is being presented today, 9 April, at a high-level meeting that includes discussions and a presentation of the work on Sweden’s strategy for foreign trade, investment and global competitiveness (the foreign trade strategy) with leading actors within Team Sweden. Minister for Business, Industry and Innovation Ebba Busch and Minister for International Development Cooperation and Foreign Trade Johan Forssell hosted the meeting.