Answer to a written question – Brussels’ use of targeted anti-Marine Le Pen advertising during the Dutch election campaign in 2023 – E-001329/2025(ASW)

The Commission did not run corporate communication campaigns in 2024 before the European elections. In general, corporate communication campaigns conducted by the Commission are designed to inform and raise awareness among European citizens, without interfering in any electoral process.

An advertising campaign, launched by the Commission’s Directorate-General for Migration and Home Affairs to communicate on the proposal for a regulation laying down rules to prevent and combat child sexual abuse submitted in May 2022[1], ran from 15 to 28 September 2023.

The total amount spent on the advertising campaign, which ran in eight Member States, was EUR 7 496.89 with cost per view of EUR 0.008.

These advertising expenses were not declared to election authorities. This campaign was unrelated to any national or European elections.

• [1] COM/2022/209 final.